SHE’S been slipping into their creations – both on and off screen – for a while now. Trendy, chic and very “precise in fit” is the reason why city’s actor going places Kulraj Randhawa (Kareena Kareena, Mahi Ve to now the Punjabi film Mannat) says she’s chosen Adara outfits. The label comes from the stable of designers Priyanka Choksi and Pooja Chhabria, Mumbai-based designers who have worked with Bollywood designer Vikram Phadnis. “Pooja’s designed clothes for actors like Priyanka Chopra and Salman Khan and also for films like Waqt, Mujhse Shaadi Karogi, Maine Pyaar Kyun Kiya, Kyun ho gaya naa, Jaane Bhi Do Yaaron. She’s also designed for the TV serial Thodi Khushi Thode Gam,” mentions Kulraj who further lists out designer Priyanka’s credentials. “These two designers are well known in Mumbai for the ensembles that they dish out for the glitterati. In fact, Priyanka designed all my outfits for the show Kareena Kareena and has since then been a favourite with me,” says Kulraj, who is in town to launch the designer label in the form of a three-day exhibition.
The potpourri of ensembles comprises mostly Indo-Western cuts combined with Indian embroideries. “The reason why I decided to promote the label is because I have been wearing their creations and like the fact that they are tastefully designed. It’s very stylish in design, a classic blend of threads of styles,” Kulraj tells us. The vibrant collection packs in a bridal and occasion wear as well with kurtis, skirts, sarees, corsets, stylised blouses making part of the collection. “We intend on taking Adara to the overseas market, specially to the United Kingdom, Canada, Dubai and the US,” mentions Randhawa who for the moment brings the designer label only through an exhibition. “We are also open to taking orders. I need to test the market before deciding on the store,” wrapped up our girl.
The exhibition is on at SCO 216, Sector 36-D till October 16.
